Capture Their Hearts...$$$ Follow

Dog & Cat Lovers (& marketers)
Sometimes you can move massive numbers of people...with their heads (savings, smart choices)...but even more with their hearts.

Check out this...never have i seen people move so quickly: think puppies and "someone else's money " (aka free coupled with emotion).

The challenge: help Animal Rescue site drive viewership.

Solution: create a viral campaign to drive your numbers and click thru rates thru the roof.

here is the email (with the picture to the right to make you pour your heart out):

"Hi, all you animal lovers!

This is pretty simple.... Please ask ten friends to each ask a further ten today!
The Animal Rescue Site is having trouble getting enough people to click on it daily so they can meet their quota of getting FREE FOOD donated every day to abused and neglected animals. It takes less than a minute (about 15 seconds) to go to their site and click on the purple box 'fund food for animals for free'. This doesn't cost you a thing.
Their corporate sponsors/advertisers use the number of daily visits to donate food to abandoned/neglected animals in exchange for advertising.

Here's the web site! Please pass it along to people you know.
http://www.theanimalrescuesite.com/ <http://www.theanimalrescuesite.com/>

AGAIN, PLEASE TELL 10 FRIENDS!"

INsight: In your brand's positioning there is an emotional lever--understand it and then couple it with head & heart ideas.

BTW, this effort will catapult this site and its longevity (how do you cycle it next year? hmmm...have iNOW do iphone/Blackberry and Facebook apps)

Puppy kisses from the Beagle,

P.