This is deadly to think as a marketer: the consumer is not back and they are not going back to the way it was! Think Depression and the GI Generation. Ever meet someone who came thru the Depression? They never forgot that period and its pain. They ate/eat everything on their plate. They saved their butts off--avoided credit like the plague
--were really conservative with money.
82% said they have not resumed discretionary spending! And about 50% believe it will have a 5 year impact.
Yeah, it was not THAT bad in the last 9 months...but bad...it was second only to the Great Depression on impact.
See these May numbers from a smart source of online, fresh insights...BIGResearch..who we use religiously:
82% said they have not resumed discretionary spending! And about 50% believe it will have a 5 year impact.
And store traffic, shopping trips, average ring, eating out, premium brand purchases, etc...all off double digit!
Implication: Make damn sure you have fresh insights on where your customers are now...park pre-Sept. 2008 research and thinking in a digital filing cabinet. Then get the new insights and MOST IMPORTANTLY THE IMPLICATIONS into your planning process as the first in grounding your 2010 work.
(and make sure you have shifted to the new performance mktg model...to be continued)
Heh, have a great 4th!!!!!!!
Implication: Make damn sure you have fresh insights on where your customers are now...park pre-Sept. 2008 research and thinking in a digital filing cabinet. Then get the new insights and MOST IMPORTANTLY THE IMPLICATIONS into your planning process as the first in grounding your 2010 work.
(and make sure you have shifted to the new performance mktg model...to be continued)
Heh, have a great 4th!!!!!!!
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