Mobile Tricks/Secrets-->Engagement

Just a quick heads up on something just in Ad Age that will have everyone buzzing...since the consumer already is (over 1.2 mm+ downloads):

--See this Ad Age Age video article on Samsung's newest phone
http://bit.ly/SC6ol
--Or see the ad on YouTube:
http://bit.ly/lMECt
Here is the takeaway: The consumer loves new mobile tech options--and being engaged with "tricks and secrets"

This is the key to today's consumers: intrigue me, engage me, empower me and do it in my lifestyle (their most important device--their evolving lifestyle accessory--mobile phone)

It is the reason we were in India last week with the 12 most cutting edge tech firms--partnering, scouting, creating avenues to new tech-marketing solutions for our clients.

Just one example, our newest partner Sourcebits (in Bangalore, India) and ourselves working on new mobile software solutions to engage the consumer.
Imagine this form of fun via iPhone and other platform apps:


Let's talk soon. We have a full review of "Where Mktg-Tech Is Going In 2010"
and how you can deliver an added performance edge to your marketing efforts.