There is an issue most marketers are grappling with:
Issue: How far do i go with new digital applications--and how do i connect them to the traditional components that we use?
Said another way: "where is it going? Is there a simpler more effective way to get there? And how do i use the new things coming to drive the hell out of my business?"
Part of our Marketing Innovation role has been to help Fortune 500 Companies embrace new tech in a pragmatic, business driving way. At one point, we did this for The Coca-Cola Co. and generated the highest ROI program globally to date (and won the award as most innovative program of the year)
The secret: scouting for the best resources
and coupling it with our performance driving expertise.
Marketing Tech Mission To Bangalore, India: To get beyond the silo-ed, one off digital acivity being done by the mega-agencies and
website+ boutiques, we are:
--In Bangalore, India--the Silicon Valley of India-- next week
--Scouting & Partnering With The Best In Class in Software/Marketing areas
--Bringing back new solutions, innovations and efficient approaches
Goal: leap frog out to broad based "single digital platform" approaches/resources that guides and harnesses all of the options coming at you now (Iphone, Facebook, Twitter, You Tube and beyond).
If you have something you want us to explore, shoot us back your thoughts.
Also follow us over the next 14 days:
Twitter: http://twitter.com/Patrickmeyer
Blog: http://nowrethink.blogspot.com/
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