We just completed a phenomenal project working for Ford Motor Co....focused on turning around the Ford Car business in the USA. But there was an emotional feeling our NOW Swat team felt working with Ford and its agency (Team Detroit)...the heart of the company from Bill Ford and all the way across their people.
See the article (<---) on Bill Ford. The difference?Yes, they have great cars coming from Europe, strong leadership from Alan Mulally, Jim Farley and our friend John Felice (now coupled with an infusion of NOW thinking :)...
But the intangible that GM and Chrysler don't have....FORD IS A FAMILY COMPANY!!!!!!
And that brings heart and soul...and that is a factor in why FORD is turning around as i write this.
Listen to Bill Ford at
http://www.thefordstory.com/planandprogress/?videoId=302
Then you have to have shifted to a new model where you can play it out...PR, blogs, town hall meetings, even gutsy on air interviews where you need to be prepared for the tough questions.
What is the value of a 30 min. Larry King interview where 10mm americans learn that you and your employees believed in the legacy of an american car company and refused to take the bailout.
Go Bill and team...yes an american car company can make it back!!!!
(don't you just love marketing!)
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