Just completed an amzing two days on our MKTG-Tech scouting and partnering mission.
The Mktg-Tech Thoughtleader Forum really reflected "Where It Is Going Mktg-Tech-wise?"
India is doing really advanced work for the key players and smart entrepeneurs from the USA and worldwide.
Here are a couple topline thoughts...as we head to Delhi for more input sessions.
"We are actually here in India for a Bangalore and Delhi Mktg-Tech exploratory on where the digital activity is going--particularly beyond the more silo-ed approaches of the small inter net agencies and the mega-agencies "non-tradtional media" secondary focus.
One thing for sure: there is a bigger play that we are seeing coming from a Mktg-Tech forum we held yesterday...what we call "digi-gration" where innovation, integration, new digital mega-platforms —that can then be aligned with other mktg components to drive brand market performance.
Other noteworthy dynamics: the Iphone 3G-S intro and its acceleration of the open software app lead on other key players (including reported postponed major news held for Jobs return now), then the open Google Android software as it moves into the market across 12 phone brands partic global leader NOKIA trying for its re-emergence, and then the implication of Google FREE & OPEN Chrome software that will challenge paid for Micro-soft Windows—and a Google business software coming in 2010 free to challenge Micro-soft paid Office.
--Also worth watching young adults as they don't get/adopt Twitter--as Facebook gives them the short form communication (and Facebook enhances its features to preclude what is going on in other platforms)--versus where 35+ age groups are going in a frenzy of activity in the last 90 days—yet with polarized response.
Our take: Twitter is a spin tool for evolved online use that is getting most use by authors, celebs, new online digerati & entities, emerging brands, etc. We (NOW & iNOW) are there, brands need to use it (we use cyber-publicists and our bloggers) and the Allen & Co. Summit this week will likely result in a Mega-corp buy of all or major chunk of Twitter. Then expect it to be combined into a bigger platform or ent/tech offering--only to wane as Tweet-knock-off features surface on all/most platforms
Lastly, see chart on phone share projections (knowing that iphone competitor Google open Android 3g platform will be on 12 of the Nokia/Other phone options here and coming in the next 18 months)"
One thing for sure: there is a bigger play that we are seeing coming from a Mktg-Tech forum we held yesterday...what we call "digi-gration" where innovation, integration, new digital mega-platforms —that can then be aligned with other mktg components to drive brand market performance.
Other noteworthy dynamics: the Iphone 3G-S intro and its acceleration of the open software app lead on other key players (including reported postponed major news held for Jobs return now), then the open Google Android software as it moves into the market across 12 phone brands partic global leader NOKIA trying for its re-emergence, and then the implication of Google FREE & OPEN Chrome software that will challenge paid for Micro-soft Windows—and a Google business software coming in 2010 free to challenge Micro-soft paid Office.
--Also worth watching young adults as they don't get/adopt Twitter--as Facebook gives them the short form communication (and Facebook enhances its features to preclude what is going on in other platforms)--versus where 35+ age groups are going in a frenzy of activity in the last 90 days—yet with polarized response.
Our take: Twitter is a spin tool for evolved online use that is getting most use by authors, celebs, new online digerati & entities, emerging brands, etc. We (NOW & iNOW) are there, brands need to use it (we use cyber-publicists and our bloggers) and the Allen & Co. Summit this week will likely result in a Mega-corp buy of all or major chunk of Twitter. Then expect it to be combined into a bigger platform or ent/tech offering--only to wane as Tweet-knock-off features surface on all/most platforms
Lastly, see chart on phone share projections (knowing that iphone competitor Google open Android 3g platform will be on 12 of the Nokia/Other phone options here and coming in the next 18 months)"
One other piece: Sourcebits has strong expertise particularly with Iphone apps.
The Fun Booth is one example....take a pic of a friend..the tech orients to the face as you move...and allows your to enhanve and change the face, glasses, beard, hats, etc....omg hilarious. Def a winner!
See Robin on first change...to his face (above).
We will share more soon.
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